Patricia Boswell
An Entrepreneur With a Natural Touch

Patricia Boswell is the creator of Safonique, an all-natural, hypoallergenic and powerful laundry detergent that’s in tune with the needs of consumers and the environment. She is also founder and CEO of Browell Industries, Inc, the company that produces her award-winning product.

Boswell’s entire career is an example of a creative and determined woman working to follow her dreams and live in concert with her beliefs. She first entered the professional world as a nurse, but soon stepped beyond the healthcare field into business, earning a BA in Business Administration and an MBA. She has earned her license in real estate and her certification in financial planning.

Her work history includes several years at Avon Products, where she managed the production and product development of health, beauty and jewelry products. She also worked with Florida A&M University, with a real estate firm, and and several other executive-level sales and marketing positions.

Boswell first conceived of an all-natural detergent in the early 1990s; her original mission was to target the baby market with a powdered detergent. She concocted the early versions of it with essential oils in her home kitchen. It took over a decade to fine-tune the product, which evolved into the Safonique of today – a pure aromatherapy, environmentally sensitive liquid detergent for the entire family.

Those years were also filled with the myriad tasks required to build the business behind the product – writing a business plan, finding financing, trademarking the product name, contracting with a manufacturer and distributor, and a million other tasks. The evolution of Safonique took place even as she kept busy as the mother of a son who is attending college and a daughter who is a busy pre-teen, and as the wife of a college basketball coach.

When not building her business, Boswell shares her talents with community and professional groups. Early on, Boswell served as a Girl Scout Leader, trained future entrepreneurs and volunteer for the New York City Department of Education Leadership Team. In recognition of her innovative packaging and formula for Safonique, Patricia has been selected to serve on Wal-Mart?s Sustainable Value Network Team for packaging and was nominated Co-Chair of Fairleigh Dickinson University?s Institute for Sustainable Enterprise Business Incubator Advisory Council. Boswell is also active in the Network for Executive Women and a former Board Director of the New York Women in Development. In 2006, Patricia co-founded Teaming 4 Life, a non-profit organization created by three coaches wives dedicated to increasing the awareness of cancer detection and prevention in the host city of the Final Four NCAA Basketball Tournament.