Patricia A. Boswell’s Vision:

Create a safe, toxin-free environment for your body through the creation of the laundry detergent Safonique

In 2004, the Food Marketing Institute awarded Safonique its International  Health and Beauty Award for New Products, recognizing it is the first laundry detergent to include pure essential oils in its ingredients.  

* The thought process started in the 90’s to create a detergent safe for babies, families, and our planet. That’s when the tag “Nature's Answer to What Touches Your Body, From Infancy Through Adulthood” was born and continues to be our mission.

Safonique was created to be the go to detergent for the entire family/home, great for the planet, tough on stains and affordable to all.

* Knowing the Dorothy traveling to Oz effect, Patricia faced many obstacles and setbacks along the way and still persevered.

Through all the years that this laborious and, at times, nerve-wracking process took place; Patricia kept busy as a mother of to two children and a wife to a college basketball coach. She also had to work around several moves when her husband changed coaching jobs.

Today, Safonique is sold in many stores across America, including Walmart Stores and Shop-Rite. It also can be purchased at and 

Safonique is produced and manufactured in New York City.